Current · v1.1
Quillbarrow Coffee Co. logo

Quillbarrow Coffee Co.

Slow-drawn coffee, written by hand.

specialty coffee roaster & cafe
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Positioningspecialty coffee roaster & cafe

A small-batch roaster and neighborhood cafe where every cup is drawn slow and signed by the barista — single-origin beans, patient pour-overs, and a counter that remembers your name.

Beans roasted down the block, poured one cup at a time.

warmunhurriedcraft
Colors
roast#241610C0 M39 Y56 K86
espresso#3A2317C0 M40 Y60 K77
caramel#C88A4BC0 M31 Y62 K22
cream#F4ECE0C0 M3 Y8 K4
Quick rules
  • The nib-and-bean mark and the Quillbarrow wordmark travel together in the primary lockup.
  • Cream is the page paper; espresso is for type and the mark; caramel is a scarce accent.
  • This is a fictional demo brand — don't present it as a real cafe with a real address.
Voice
  • Unhurried, never precious. Invite people to slow down, don't lecture them.
  • Name the craft — origin, roast, pour — without turning it into a tasting exam.
  • The barista signs the cup. Keep it personal, first-name warm.

Use · slow-drawn, single-origin, pour-over, small batch, roasted down the block, written by hand

Avoid · supercharge, disrupt, artisanal journey, game-changing

Sounds like this

Slow-drawn coffee, written by hand.

This week's pour: a washed Ethiopian, roasted Tuesday, poured whenever you're ready.

Type
display
Georgia
body
system-ui
Logo rules

Keep clearspace equal to the nib's width on all sides.

  • Don't: Recolor the nib or bean outside the espresso/caramel/cream set
  • Don't: Separate the nib mark from the Quillbarrow wordmark in the primary lockup
  • Don't: Add drop shadows or gradients to the mark
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